Power 100: The Most Powerful Women Of The Channel 2013 (Part 2)


Victoria Zona, Raritan Inc.

Channel Sales Director

Years in channel: 22

Years in position: 14

Highlights of the past year: Zona made changes to Raritan's co-marketing programs so that the company could be more responsive to a changing marketplace and be able to provide customized programs to support additional types of reseller partner customer segments and focuses. She worked with key partners individually to maximize the planning, selling, training and market-demand generation activities, instead of having a one-size-fits-all marketing offering.

Goals: If Zona had to change jobs she would look to go to either a larger company where she would have more ability to move around laterally or vertically, or move to a newer company looking to get into the channel and help them build a best-in-class channel program like she was able to do at Raritan.