Power 100: The Most Powerful Women Of The Channel 2013 (Part 2)

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Carolyn Cox, VMware Inc.

Senior Director, Global Partner Programs Marketing, VMware

Years in channel: 17

Years in position: 3

Highlights of the past year: This past year VMware was able to deliver some innovative programs that impacted partners across all marketing functions. Specifically, this included an outcome-based marketing program, the Social Media Syndication platform (where they push content) and paid search for partners.

Goals: Cox really enjoys the channel as it affords a complexity that continues to challenge her. She is doing what she loves.


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