Carolyn Cox, VMware Inc.
Senior Director, Global Partner Programs Marketing, VMware
Years in channel: 17
Years in position: 3
Highlights of the past year: This past year VMware was able to deliver some innovative programs that impacted partners across all marketing functions. Specifically, this included an outcome-based marketing program, the Social Media Syndication platform (where they push content) and paid search for partners.
Goals: Cox really enjoys the channel as it affords a complexity that continues to challenge her. She is doing what she loves.