Cindy Bates, Microsoft
Vice President of SMB and Distribution
Years in channel: 18
Years in position: 3
Highlights of the past year: One of the most significant initiatives Bates helped drive was the launch of Office 365 Open, which in direct response to partner feedback and requests, provides them with more choice in how they sell Microsoft cloud services, including customer billing to complement the Advisor program.
Goals: Bates loves her job. She gets to work with an amazing team guided by a great mission: to help millions of U.S. SMBs start, grow and thrive by leveraging today's powerful and affordable technologies and working with the many thousands of partners who as trusted advisers bring that technology to life. Hearing success stories about SMB customers and partners who they've helped inspires her each day.