Women Of The Channel: What To Read

Janine Soika, Hosting, Director, Channel Marketing

"Pour Your Heart Into I: How Starbucks Built A Company One Cup At A Time" by Howard Schultz and Dori Jones Yang (Jan 6, 1999). This book was very inspirational on how Howard applied his vision and passion to become one of the world's most success and respected brands. Starbucks' approach to business with their flawless exection, well defined processes and commitment to quality; along with their strong and postivie corporate culture, great employee benefits, employee appreciation and value serves as a great role model for other companies to emulate and aspire to.


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