Mary Piehler, Director, Northeast U.S., Absolute Software
"Fierce Loyalty" by Sarah Robinson is a great testament to the importance of loyalty in organizations, inclusive of customers and employees. Sarah suggests specific steps you can take to make loyalty the cornerstone of your business plan. In today's turbulent business climate, retaining your customer base while expanding it with new "soon to be wildly loyal" clients is a winning strategy. And I have seen time after time that when employees are loyal, results soar.