Women Of The Channel: What To Read


Tricia Atchison, Senior Director, Channel Marketing Americas, Symantec

"Leading Out Loud" by Terry Pearce. This book discusses the importance of authenticity in leadership to build loyalty in organizations. It helps leaders find ways to effectively communicate their values and vision in order to inspire commitment. The book provides great tools as you lead an organization through change, which I found particularly useful given the ever-changing business environments most of us work in.