Women Of The Channel: What To Read


Lisa Citron, Director, Strategic Partners, F5 Networks

Years ago, I was given the book, "Whale Done - The Power of Positive Relationships" by Ken Blanchard, by a former manager during a meeting. The ideas and messages in this book have stayed with me for years. The book chronicles the relationship between trainers and orca whales at Sea World, and explains how this relationship can be used to shape the business interactions we have with our customers, partners, employees, and family. A valuable lesson I learned by reading Whale Done is to catch people doing the right things and recognize them for it.