Jumping Ship: 10 Channel Execs Who Swam To The Competition


2. Mark Sondergaard

Sondergaard was the vice president of sales and then senior vice president of provider relations at World Telecom Group for four years, until May when he joined the ranks of MessageBroadcast, another automated communications company. While at World Telecom Group, Sondergaard focused on building the company's markets in the Eastern and Central U.S. as well as the wholesale and government sector, eventually moving into the channel and building relationships with solution providers worldwide. As the vice president of channel sales at MessageBroadcast, Sondergaard is now in charge of building the company's formal partner program from scratch since the company was "largely unaware" of the channel until recently, MessageBroadcast CEO Bill Potter told CRN in May. While World Telecom Group and MessageBroadcast have recently partnered together, both companies focus on telecommunication automation, enterprise technology and selling to the channel -- vying for the same markets and essentially competing for the same customers and executive talent.



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