Headquarters: San Mateo, Calif.
CEO: Jim Yu
New Funding: $42.8 million
Backers: Insight Venture Partners
The BrightEdge S3 content marketing platform leverages big data analytics to assist customers in measuring and understanding the revenue impact of earned content created by websites, search engines and social networks. The system processes massive volumes of data in real time, and it provides information through customized dashboards. The company has added more than 300 direct clients in the past 12 months.