Oracle President Mark Hurd chatting with Microsoft CEO Steve Ballmer on a conference call? Oracle CEO Larry Ellison and Salesforce.com CEO Marc Benioff praising each other in a press conference? What's going on?
Oracle unveiled alliances with longtime rivals Microsoft and Salesforce.com. Under the former Oracle will certify and support its flagship database, middleware and other software products on Microsoft's Windows Azure cloud platform and Hyper-V virtualization technology. Oracle also is providing license mobility for customers who want to run Oracle software on Azure, while Microsoft is offering fully licensed and supported Java for Azure. Under the latter the cloud software company will standardize on Oracle's database, Linux and Java middleware and use Oracle's Exadata Database Machine in its data centers.
With these alliances Oracle is fighting back against competitors by ensuring that some of the industry's biggest vendors use its technology to run their cloud systems.