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Embotics Presages Channel Push With New Executive Team

Virtualization and cloud software developer Embotics overhauled its executive team this week in a move designed to help drive 100 percent of sales of the company's vCommander platform through the channel.

Embotics named Michael Torto, former CEO of cloud software startup rPath, as its new CEO. He takes the reins from founder Jay Litkey, who remains as president. The company also named John Ross, a 20-year IT industry veteran and former chief technology officer at solution provider GreenPages Technology Solutions, as Embotics' first-ever CTO.

While Ottawa, Canada-based Embotics launched a global channel program in 2008, it only has a small number of U.S. partners. But the company plans to stage a major channel offensive around vCommander, Ross told CRN, moving to a 100 percent channel model.