Buying Power: 12 Notable Microsoft Acquisitions


NetBreeze: March 7, 2013

NetBreeze, a social media management company targeting customer relationship management, was an acquisition made to accelerate Microsoft's ability "to help businesses analyze and act on market intelligence from social conversations," according to a Microsoft press release. NetBreeze was one of several acquisitions made by the software giant in a push toward capitalizing on the social media revolution and followed the key acquisition of MarketingPilot by less than five months. One of NetBreeze's selling factors, according to the press release, was its functionality across 28 languages.



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