InRelease: June 3, 2013
Microsoft's acquisition of InCycle Software's application life-cycle management business, InRelease, was intended to help "customers deliver applications faster, better and more efficiently," according to a Microsoft press release. Applications, according to partners, have been one of Microsoft's greatest downfalls in the mobile device arena. "It's not as much about the quality of the devices as it is about the applications and the environment built around the device," said Jason Tierney, CEO of Bethesda, Md.-based BeyondIT Consulting. Tierney said Android devices have succeeded largely because of applications.