Buying Power: 12 Notable Microsoft Acquisitions


MarketingPilot: Oct. 15, 2012

Marketing automation solution company MarketingPilot was acquired by Microsoft almost a year ago in an attempt to bridge the gap between customers' marketing and sales departments. MarketingPilot spans the marketing spectrum from digital and social channels but also includes television, radio and more traditional campaigns. This acquisition gave Microsoft more capabilities to reach customers online and through social media outlets, a goal that would be further solidified in future social-media-related acquisitions.