Millennials, like any generation, are scattered throughout the workforce in all different verticals. The value they place on mobility, collaboration and instant gratification make them prime consumers of technology. "The big challenge enterprises are facing right now is around how to step back and think differently about how to offer and sell products and services," said Virtusa’s Palermo. Virtusa consults with enterprises, from financial services to healthcare to entertainment and all types of businesses in between, on how to approach what Palermo calls the "Millennial Factor." According to Palermo, the results of ignoring the presence of millennials in the workplace and market place are detrimental. "Don't become a dinosaur," Palermo warns, "or you run the risk of extinction."