10 Truths Characterizing Millennials In The Channel


According to a recent study conducted by EY (formally known as Ernst and Young) examining the shift of Generation Y into enterprise management over the last five years, millennials are the most entrepreneurial of the four generations at work right now. The study cited 29 percent of millennials as entrepreneurial, beating out baby boomers, who previously set the standard at 15 percent. Though the traditional career path of finishing education, beginning entry-level work at a company and from there rising through the ranks over time has not gone by the way-side, it has evolved. Entrepreneurial millennials have found it feasible to use affordable technology to transform an idea into a business and then use inexpensive or free social media platforms to market their company. Starting a business no longer necessarily means investing large capital, and millennials are taking advantage of it.

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