10 Truths Characterizing Millennials In The Channel


Generation Y is more ethnically and culturally diverse and, as a result, more globally aware than any previous generation. According to a Pew Research Center report, 70 percent of Generation X (the generation directly preceding Generation Y) in the U.S. was white. Only 61 percent of millennials fall into the same category. The same report noted millennials to be more open to interracial relationships and accepting of immigrants than prior generations. It is the generation that wants to see and experience the world in a more integral way than a week-long vacation, according to the report. As employees, millennials have a higher tendency to want to work internationally, according to Palermo of Virtusa, and as business owners, they want to spread innovation to the corners of the globe.