10 Truths Characterizing Millennials In The Channel


They Are Book Smart

The most recent recession has posed a challenge but not necessarily inspired fear in the millennial generation. In fact it has driven a large portion, nearly 40 percent in 2008, into higher education, according to census data reported by the Pew Research Center. People are attending school, finishing school and seeking graduate degrees in larger quantities than ever before. Partly in hopes they will wait out the bad economy and partly because the generation naturally values knowledge, Generation Y is the highest educated generation to date. Gerard Gibert, owner of Venture Technologies, a Jackson, Miss.-based solution provider, said technology is one field in which new hires out of school often have an edge over experienced hires in the workforce.