100 People You Don't Know But Should In 2013 (Part 1)

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Lucy Hinckley, IBM

Position: Director, Business Partner and Midmarket Marketing

Highlights: Several years back, IBM made the strategic decision to rely almost exclusively on its channel partners to work with the company's midmarket customers. Hinckley plays a key role in this effort, helping to link IBM's software product organizations with the company's channel community.


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