Microsoft this week debuted the Surface 2 and Surface Pro 2, the next generation of its slow-selling tablet computer. While Microsoft touted the new product's faster performance and better battery life, some observers were questioning whether the company had done enough to turn around Surface's lagging sales.
Industry analysts said Microsoft's efforts to boost Surface sales are hobbled by the weak value proposition of the Windows RT operating system, including the limited number of supported applications compared to competing tablets, and a price that some say is still too high. "Microsoft needed to do something innovative beyond the first gen, and I'm not seeing it," research analyst Jack Gold told CRN.
Most disconcerting of all is Microsoft's still unclear plans on selling Surface through the channel. Currently, there are only a handful of authorized Surface resellers, and the vendor has given no indication it plans to expand channel sales anytime soon.