Follow the Money: 10 Recent Tech VC Investments To Watch In September


Unmetric

Headquarters: Chicago

CEO: Lakshmanan Narayan
New Funding: $5.5 million
Round: B
Backers: JAFCO Asia, Nexus Venture Partners

Capitalizing on the popularity of social media as a business tool, Unmetric provides a SaaS platform to provide data on social media so marketers can make more informed and cost-effective decisions. The company has already attracted some big-name customers such as Subway, Wal-Mart, Burberry and Intel. The latest round of funding will be used to expand globally and develop its platform.