"If the only constant is change, why are we so bad at it?" a PricewaterhouseCoopers study asked Wednesday of the technology industry.
While technology has always adapted, the changes affecting the industry right now are different than ever before, the study said. Changes are coming faster and are overlapping one another, Tom Archer, PwC’s U.S. Technology Industry Leader said, while also turning toward an end-user focus.
The bottom line is that technology companies are being forced to scrap their old models and engage differently, Archer said. CRN breaks down the nine factors that are driving this shift, according to the study, and what it recommends companies do about it.