10 Tips For Running A VAR: Advice From Shark Tank's Robert Herjavec


Free Is Not A Sale

Herjavec told VARs in the audience that they need to stop giving away services for free. The practice not only hurts their bottom line but also takes no skill.

"Free is not a sale," he said. "How many of us give away our services for free? Well, anyone in this room with no sales training can sell something for free."