Wish 5: Better Listening
First of all, VARs said they wished vendors would listen to them more and help understand their problems.
"I think there's something to be said for the human element and what those vendors are doing for the right people," said Chad Massaker, CEO of Carceron. It comes down to good customer service, Massaker said, that could make the difference in a relationship.
"We pride ourselves on [customer service] and I think the vendors should pride themselves on it," he said.