Once you have your cultural direction established, the next step is making sure you are picking the right people both for the job and to keep course on your cultural trajectory. It's all about making sure the salespeople you hire will fit well with the company, Slutskin said, and the rest will trickle down from there.
Slutskin said his secret tip for surpassing the stiff formal applicant interview presentations is leveraging the element of surprise. He said that it can be difficult to tell from an interview what a candidate is actually like, so he likes to surprise the candidate with a call in the evening a few days prior to the official interview. Slutskin said he has found people are more likely to be candid and genuine in those conversations because they haven't prepared canned answers and don't have interview jitters. He said he can usually tell from that quick phone call if the person would be a good fit for the organization or not.
"It's something I started doing a while ago and I never stopped," Slutskin told CRN.