Like video, using keywords on sites such as LinkedIn is a must for building visibility around your personal brand. For instance, Arruda said, if your personal brand is centered on team leadership, then be sure to generously sprinkle the phrase "team leadership" into every section of your LinkedIn profile.
The same holds true on sites such as Twitter. Be sure to consistently hashtag the phrase you most associate with your personal brand. Not only will using the same keywords increase your odds of being found in a Google search, but they make your brand overall seem stronger.
"The more those words are repeated, the more valuable [they are]," Arruda said.