To grow professionally and maintain a strong personal brand, don't be afraid to hear the word "no," Arruda said. In fact, if you never hear "no," it means you aren't taking risks. And where there's no risk, there's no reward.
Instead of taking a "no" response so negatively, Arruda said, think of it as a "not now" or "not yet." At the end of the day, it's better to have asked for that promotion or applied for that job and be told "no" than to never have tried at all.