9 Ways To Build Your Personal Brand In 9 Minutes A Day


It may sound simple, but read your personal and professional goals to yourself every single day, Arruda advised.

"If you read your goals every day, you are more likely to achieve them," he said. "And there is actual science behind that."

According to Arruda, reading your goals every day helps embed those goals into a part of your brain called the Reticular Activating System (RAS). Your RAS, he said, is essentially the "traffic cop" for what information makes it in your conscious mind and what doesn't. So, when you read your goals every day, your RAS is more apt to be on the "lookout" for opportunities that will help you reach those goals, Arruda said.