It's not only big companies like Dell who courted solution providers this week. Startup HeyWire, a developer of cloud-based mobile messaging services for text-enabling business landlines, is launching a channel program to capitalize on the bring-your-own-device trend.
Cambridge, Mass.-based HeyWire said the new HeyWire Business Channel Partner Program will allow solution providers to sell HeyWire iOS and Android applications under a white-label option or integrate HeyWire business messaging into their own mobile applications or Web services.
The use of text messaging within enterprise business environments is taking off. Kudos to HeyWire for recognizing the potential value of the channel in helping the company capture part of that growing market.