7. The Rise Of White-Label Services
For solution providers looking to build a cloud business through partnerships, 2013 was a very good year. Thanks to a host of attractive white-label programs from cloud providers and telecom vendors, VARs can start branding third-party SaaS, IaaS and other cloud services as their own for their clients. As a result, smaller solution providers who can't front the cost of building their own data centers can now jump into the cloud business quickly and easily by teaming up with the likes of Dimension Data, Intermedia, Intronis and others. While there are some risks -- what happens when the third-party cloud goes down but it's your name on the service? -- the rewards are many for cloud-hungry VARs.