Intel announced this week that it is dropping the McAfee brand name, adopting the name "Intel Security" instead. The decision means the end of one of the IT industry's most recognized product names.
Intel acquired McAfee in February 2010 for more than $7.6 billion. Since then, Intel has continued to operate McAfee as a subsidiary and preserved the well-known name. But this week, CEO Brian Krzanich said Intel will begin phasing out the McAfee name immediately, although the process could take as long as a year since it will be done as new products are rolled out.
The marketing decision may or may not be a good one -- only time will tell. But several solution providers told CRN they were surprised by the decision. "They're taking out one of those pillars in the security community," Michael Goldstein, president of McAfee partner LAN Infotech, told CRN.