Malwarebytes, developer of the well-known, antimalware tool, is getting serious about the channel. This week the company signed a distribution deal with Tech Data that company executives said lays a foundation for a formal partner program that will be rolled out later this year.
Malwarebytes has generally targeted consumers with its antimalware software. But in 2012, it released a business-class edition of the product for both SMBs and large companies. While Malwarebytes has been selling the product through some partners, the company is expanding its channel efforts.
Tech Data will help Malwarebytes drive partner recruitment and brand awareness. Through the partner program, currently under development, the company is especially looking to recruit managed service providers and consultants who can bundle its software with other security offerings, particularly in vertical industries. The effort is overseen by Dave Allison, senior director of channel sales, who joined Malwarebytes in July from Adobe Systems.