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Pure Storage Plays The Market Disrupter Role With New Service Program

Pure Storage debuted its Forever Flash maintenance and service fee program that the manufacturer of all-flash storage arrays said will significantly reduce the customers' cost of keeping storage technology up-to-date.

Under the program customers have the option of getting free controller upgrades as part of their maintenance and service contracts, or preventing increases in fees related to those contracts by simply upgrading controllers or capacity.

Michelle Graff, director of worldwide channel programs and marketing at Pure Storage , told CRN that channel partners will benefit from the new program because it provides opportunities to broaden upgrade discussions with customers by including spending for capital expense and operating expenses. The program also will make it easier for partners to sell and renew maintenance contracts, Graff said, and improve customer retention through customer savings.