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ASG Expands Cloud Opportunities For Channel Partners

ASG Software, which once relied exclusively on direct sales, is ramping up its channel offensive to sell its cloud management, content optimization and big data software.

While ASG has focused on mainframe software for most of the time since its 1986 founding, the company in recent years has made an aggressive push into cloud software. And it's counting on the channel to help.

Earlier this month the company hired Michael Mayer, previously the channel chief at Peer 1 Hosting, as its vice president of system integrator and channel for North America. He works with Barbara Spicek, the former Brocade channel chief who is now ASG's senior vice president of global system integrator and channel sales.