IBM Global Business Partner General Manager Marc Dupaquier said, "It's not the same sale, it's a different sale. In the old days, you buy a box and run your applications. You can still do that, but the fastest, cheapest way to do it now is put your application on an Intel box in the cloud. It's the same value proposition, and it's easier to sell because your customer doesn’t need the approval of a capital expense. It's just an operating expense. You can get it up and running in the same day."