Microsoft: Losing Ground In The Cloud Apps War?
CDW's deal to carry Google Apps for Business could be seen as a competitive blow for Microsoft, given that CDW has been a big national reseller of Microsoft's Office 365 cloud application suite. While CDW CEO Thomas Richards said during an earnings call the Google deal wouldn't impact his company's relationship with Microsoft, CDW's move isn't helping. Earlier this year, Microsoft cut the sales commissions it pays partners for selling Office 365 and other cloud products. Several solution providers speculated that move was one possible reason for CDW's embrace of Google. A CRN survey of solution providers found that some partners are turning to Google because of Microsoft's reduced commissions. Not that Microsoft is sitting still. A Microsoft document outlined a channel-focused sales and marketing campaign to recapture customers who switched to Google Apps.