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SAP Making Big SME Partner Investments

SAP is making big investments in its partners to expand its reach in the SME marketplace.

In 2013, SAP recruited about 500 partners globally adding to its 11,000 partners worldwide. It currently has around 1,000 partners in the U.S. alone. In an interview with CRN, the company said that it is working to invest a lot more in the SME market segment and to help partners win even more in that space with increased marketing resources.

"We are doubling, tripling and quadrupling down going after SME in a very big way around the world," said SAP Senior Vice President and General Manager, Global Small and Midsize Enterprise Segment and Indirect Channels Kevin Gilroy.