Channel Consolidation: Channel Chiefs Talk Partner Mergers and Acquisitions

Cindy Bates, vice president of Microsoft's U.S. Small and Midsize Business (SMB) division

The cloud is changing a lot of things. Our industry influx. I think we're seeing a blurring of the lines of partners. I think that opportunity to expand beyond just being a reseller and really become a consultant and a business advisor enables partners to tap into more of the full value of our staff [at Microsoft].

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