Follow The Money: 10 Recent Tech VC Investments In March


Emotient

Headquarters: San Diego

CEO: Ken Denman
New Funding: $6 million
Round: B
Backers: Handbag, LLC, Intel Capital

Emotient creates technology that allows facial expression recognition automation. The software recognizes emotions such as joy, surprise, anger, contempt and more, which helps companies to build technologies and deepen customer engagement, research and analysis, the company said.

"All good business leaders know 'you get what you measure,' and being able to objectively and accurately monitor customer sentiment allows retail teams to build plans and tactics to win," Emotient CEO Ken Denman said in a prepared statement. The new funding will be used to commercialize the technology and continue the product development for the retail and health-care markets.