The CEO Effect: Channel Chiefs Discuss Partner Culture, Leadership

Cindy Bates, vice president of Microsoft's U.S. Small and Midsize Business (SMB) division:

We obviously have a new CEO, Satya Nadella, and his first outreach was to partners. Internally, he's made it very clear that the DNA of Microsoft is as a partner-led company. Our success as an $80 billion company was built in partnership with our channel ecosystem, and that's not going to change.