Israeli endpoint security startup Sentinel Labs, founded in 2013 to develop a "next generation" endpoint security platform, raised a Series A round of $10 million this month. The company plans to use the financing for research and development activities. Sentinel said its host-based technology can detect and prevent malware from executing on endpoint systems. It uses an execution modeling engine rather than a traditional signature-based approach to threat detection. Sentinel Co-Founder and CEO Tomer Weingarten said he hopes to shake up the antivirus industry with the product, directly competing with traditional AV vendors by the end of 2014. The product runs on Windows, Mac OSX and Android. The firm is working on support for iOS and Linux systems.