Follow The Money: 10 VC Investments to Watch In April


FinancialForce.com

Headquarters: San Francisco

CEO: Jeremy Roche
New Funding: $50 million
Round: Undisclosed
Backers: Advent International, Unit4, Salesforce.com

Leading cloud ERP provider FinancialForce.com received a $50 million venture capital investment from Advent International, adding to investment funds it already has received from Unit4 and Salesforce.com. It will use the funding to expand its cloud ERP offering, which is based on the Salesforce1 Platform, and improve marketing and customer support. The investment comes after the company reported 80 percent year-over-year growth in 2013 and made two acquisitions -- Vana Workforce and Less Software.