EMC (Finally) Details Its Overhauled Channel Program
EMC has been hinting about its new EMC Business Partner Program for a year now. This week, the company finally outlined details about the program, which will replace the current Velocity program when it goes live in January.
Under the new program, partners will be rewarded for selling solutions that incorporate technologies that span EMC's wide range of products. That's a change from current incentives that focus on specific product lines such as infrastructure, VMware or RSA. The new program also doesn't pigeonhole partners by type, such as solution providers or cloud service providers -- a recognition that such distinctions are increasingly blurred.