Household Names: The World's Most Valuable Technology Brands


No. 13 Siemens

Brand Value: $16.8 billion

The restructuring continues at German electrical and engineering powerhouse Siemens AG. News outlets reported last week that CEO Joe Kaeser said some 11,600 jobs would be affected by the restructure, but it was unclear whether that figure included all or some layoffs.

The move is part of a larger effort to trim about $1.36 billion in costs in a turnaround bid that's also expected to alter the company's business divisions, which currently are structured around energy, health care and industry along with infrastructure and cities.