Top 50 Midmarket IT Vendor Executives For 2014


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Birst, Jay Larson, CEO

Larson is Birst's CEO and has more than 25 years of experience in the software industry. Prior to joining Birst, Larson worked at such organizations as Jive Software, SuccessFactors, Mercury Initiative, Oracle, Network Associates and Siebel Systems. Birst, a business intelligence platform engineered with an automated data warehouse and visual analytics, offers faster and less costly BI solutions catered to the needs of midmarket IT executives. Birst has seen strong adoption at the midmarket level, and Larson's successful leadership background propels the creation of midmarket-focused BI solutions that are less costly than legacy solutions but more powerful than lightweight data discovery tools.




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