There are a lot of shining stars on vendors’ channel management teams. And then there are a lot of people who work just as hard toward the success of partners but don't spend much time in the spotlight. Maybe they are behind-the-scenes players responsible for building a new cloud program. Or they might be high-level channel executives at lesser-known companies that offer high-margin sales opportunities to prospective partners. Or they aren’t part of channel management at all but are driving strategy or technology vision that impacts solution providers in the field.
CRN's annual 100 People You Don't Know But Should list examines those building and running channel programs, designing special incentives, educating and training solution providers and evangelizing hot technology. They are the unsung heroes who put in the elbow grease to make channel partnerships work.
Also, be sure to check out Part 2 of the 100 People You Don't Know But Should 2016 list.