Q&A: BlueAlly Marketing VP On Switching To ConnectWise, Leveraging HPE Resources And Maintaining 'Personal Touch' In The Digital Era


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The 'Human Element' Is Key

For a team of four employees, the BlueAlly marketing department certainly manages to pack a punch.

The Vienna, Va.-based managed service provider, No. 159 on the CRN Solution Provider 500, has quickly climbed the recognition ladder thanks to the strength of its consulting, converged infrastructure and managed staffing solutions. The company again cracked CRN's Fast Growth 150 list this year (No. 52) and earned Elite 150 MSP honors, as well.

BlueAlly's robust marketing strategy has played an integral role in that success, incorporating an array of tactics that blends automation software, digital tools, and content campaigns enabled by third-party collaborators with traditional methods. Amid the wave of digitization that has swept the space, however, Vice President of Marketing Patty Apple also emphasized that the "human element" will always remain a key part of her philosophical approach.

In the Q&A that follows, Apple discusses how BlueAlly is using digital marketing to drive net-new business and feed bottom-line growth.



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