SMBs are investigating their options in the cloud computing services space, and in many cases they're turning to managed service providers (MSPs) to help them sort out what's what in the cloud. This puts MSPs in the unique position to demonstrate the value of cloud computing services and solutions to their SMB customers, but that's not always easy.
"SMBs range from having their most technology-literate employee overseeing their computing needs to having a full-blown IT department," said Jacob Kazakevich, president of cloud computing services platform startup OS33. "But regardless of size, all organizations are looking to leverage the economic benefits, simplicity, and accessibility of cloud-based IT. MSPs who understand what cloud services are in demand by SMBs and can tailor their offerings to satisfy these demands will ultimately be the most successful."
Here are five tips offered up by Kazakevich to help MSPs sell the cloud to SMBs.