Tech Sector: Web Conferencing
Key Product: LoopUp
Tired of those absurd conference calls with interminable lounge music, unidentified speakers, and distracting background noise as someone does their dishes? Loopup, formerly Ring2, is and on March 28 launched a remote meetings product for enterprises integrating audio conferencing with Web conferencing. With the Loopup product, users can schedule meetings from Outlook, smartphones or the Web. They can join by having the meeting call out instantly to a phone of their choice; be alerted via smartphone and desktop notifications when their first guest joins; and access simple controls to add missing guests, mute distracting background noise and record the call. Loopup, based in London and San Francisco, will compete with other Web conferencing systems such as Microsoft Live Meeting, Cisco WebEx, or Citrix GoToMeeting.