HQ: San Francisco
CEOs: Nicolas Desmarais (left), Daniel Saks
New Funding: $8.5 million
Backers: iNovia Capital, others
AppDirect, which was founded in 2009, focuses on a fast-growing piece of the market where cloud services brokerages and app marketplaces are battling for mindshare. The company partners with Deutsche Telekom, Rackspace, Bell Canada, Appcelerator and other names, and is starting to offer its cloud service marketplace and management platform to more traditional VARs and systems integrators, too.